Friso Roadshow Event

Scope: 2 Weeks     Type: Internship Project     Tools: Illustrator, Photoshop

Friso is a brand by FrieslandCampina, one of the world’s largest dairy co-operatives, with over 14,000 member farms. Friso Singapore had a roadshow for the activation of Friso TrackEasy, an industry-first smart packaging innovation that enables mums to experience the full journey of FRISO's formula milk, from farms to its arrival in Singapore. 

I got the opportunity to do their countertop and pallet designs. The roadshow took place at supermarkets at nearly 15 shopping malls across Singapore. The designs were done to be simple and attract a variety of audience who came to the supermarkets. Following the existing Friso style guide, I made sure the message was communicated effectively while adding some fun graphic elements to the designs as well.

On-Ground Activation

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